Wolfe Custom Works

Case Study Overview

This project is near and dear to me. First, because it’s in support of another creative and maker. Second because it’s for a person who’s values and interests align closely to my own, and third because it’s for a close friend. I’ve known Logan for the better part of a decade, and I’ve watched him create and pursue some ultra inspiring conservation efforts for hunting and fishing (topics that I also deeply resonate with). So, naturally I was 100% onboard when he asked me to design a logo for his custom fishing rod company, @wolfe_custom_works. The goal was to create a brand and series of marks and graphic assets that felt rugged, wild like the outdoors and also thoughtfully hand crafted. Not only has this on-going collaboration been incredibly fun, it’s also been wildly rewarding.