Moxy Dental & Airway

Case Study Overview

Reimagine the brand identity and voice and tone for an ultra-unique biologic dentistry located in Zeeland, Michigan. Dr. Meredeith Smedley’s former brand was playful and characterized by bright colors. However, as her practice evolved and she became a speciality provider, she also developed a strong niche client base and her brand needed to reflect that same evolution. The solution was to create a timelessly classy and modern aesthetic for the brand kit, as well as expanding that chic approach to voice and tone and creating brand consistency as the business grew from a dental-only offering to a partner-held practice expanding to also offer cutting-edge airway solutions.

What

— Brand Identity (Rebrand)
— Brand Guide
— Website
— Content & Copywriting
— Photo-shoot production/management
— Photography Art Direction
— Photo Asset Library

Who

Agency Next Creative Co.
Designer & Art Director Susan Thompson (me/TDB)
Creative Director & Copywriter Tim Hackney
Initial Photography Jill DeVries
Photography Updates Khalid Ibrahim of Eat Pomegranate