Meijer: Local Maker Videos

Case Study Overview

If you’re a midwesterner, chances are you’ve at least heard of the Meijer grocery chain, if not visit one of their stores. They’re a one-stop shop for grocery, pharmacy, home, garden…the list goes on. And one of the major focuses of Meijer is supporting local makers, growers and producers and elevating those small businesses. The campaign began in 2018 with our team developing a short series of videos highlighting some of Meijer’s unique, small-business partners in their home state of Michigan.

What

— Concept development
— Pre- and post-production management
— Shot-list development
— Content & copywriting
— Location scouting
— On-set & video editing Art Direction

Who

Agency The Distillery Project
Designer & Art Director Susan Thompson (me/TDB)
Creative Director & Copywriter Per Jacobson
Producer, Cinematographer, Editor Jim Jordan