DWH Corp.

Case Study Overview

DWH is a long-standing restructuring consultancy in the heart of Grand Rapids, Michigan. After many years of supporting growth and change for some of the largest local businesses in the region, it was their turn to grow as they transitioned to new ownership. The problem to solve was bringing DWH’s branding into a relevant space. After the initial brand audit, a complete rebrand was suggested and pursued, including creating photo assets that portrayed the business and their team as approachable and “real” humans, working to dismantle the stigma that their restructure work and the team supporting it were “the bad guys”.

What

— Brand Audit
— Brand Identity (Rebrand)
— Brand Guide
— Identity Suite
— Custom printed leave-behind
— Website
— Content & Copywriting
— Photo-shoot production/management
— Photography Art Direction
— Photo Asset Library

Who

Agency Next Creative Co.
Designer & Art Director Susan Thompson (me/TDB)
Creative Director & Copywriter Tim Hackney
Photography Geoff Shirley
Developer Christian Roof